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NBC Cancer Special, "The best health interactive special we've ever done."

According to NBC's Account Manager Enid Bluestone, last Wednesday's Cancer Special was the best yet. Reports show there were 427 residents who called into the phone bank between the hours of 5 p.m. and 8 p.m -- the highest volume of any interactive special to date. The actual Cancer Special aired from 7:30 p.m. - 8:00 p.m. and highlighted our top cancer services and physicians. Stories like that of pediatric cancer survivor, Sophia Pouliot, and the technology spot about CyberKnife truly captivated the audience.

This special was excellent media coverage for Broward Health. Not only did it create brand awareness, but it really boosted our reputation as a world class healthcare system. Way to go Broward Health! 
 
Did you see the show? Tell us what you thought.


Posted 03-23-2009 4:50 PM by BrowardHealth
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Comments

Joe Rogers wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 11:55 AM

I had a chance to go and see our doctors taking the calls.  Unbelievable.  They never had a chance to hang up.  The calls kept coming and our doctors responded with enthusiasm and caring.  I was very proud to be part of Broward Health that night.

Lyn Clark wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 12:00 PM

Here's the behind the scenes scoop on the Cancer Special:  The phones were ringing off the hook and screeners had piles of additional phone numbers from callers that were distributed among the physicians and staff who were manning the phones.  The physicians did an amazing job of fielding the calls and spending time answering questions- I was so proud of how caring and compassionate they were.  It was a wonderful opportunity for our community to find out more about Broward Health's world class technology and also about our world class physicians and success stories.  We have made an impact on the lives of so many people in our commmunity and offered hope to so many others.  It's always wonderful to see us working together as one system since we have such combined strength.  Bravo!

Glow21 wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 12:21 PM

I thought it was a great effort to bring awareness to Broward Health excellent services!  

Selima K wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 2:46 PM

By all measures, the BH/NBC6 "Cancer Interactive" was a tremendous success, and a clear demonstration of how POWERFUL we can be when we pull together for the good health of those we serve!!

Milagros Ruiz wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 3:29 PM

not only am I an employee of broward health, my daughter was a patient at bg in 2005 she is a cancer survivor. the show was great. It was very informative. It truly express how great the staff is at the children cancer center at bg are. I hope many parents become aware that if they ever need excellent care for their children it can be found at Broward health.

Barbara Epes wrote re: NBC Cancer Special, "The best health interactive special we've ever done."
on 03-24-2009 4:18 PM

I've heard only positive feedback from employees, community members and physicians.  What a wonderful showcase for Broward Health!

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