Wednesday, March 07, 2012
Michelle F. Marsh Named Vice President of Strategic Planning for Broward Health
Fort Lauderdale, Fla. - Michelle F. Marsh has been named vice president of strategic planning for Broward Health. In her role, she will provide strong operational leadership through the development, execution and maintenance of a comprehensive strategic planning process to achieve system goals. Her responsibilities include administration and communication of short- and long-term strategic plans, business and market development and market research and planning.
Since 2004, Marsh has been the director of marketing and business development at Plantation General Hospital and Westside Regional Medical Center both HCA-affiliated facilities.
Prior to her role with HCA, Marsh was manager of strategic planning for the North Broward Hospital District (now Broward Health). She managed the corporate strategic plan and was responsible for maintaining the four medical centers, children’s hospital and supporting services strategic plans.
“Michelle’s education and expertise in healthcare strategic planning makes her a perfect fit for this position,” said Frank Nask, President/CEO of Broward Health. “We are happy to welcome her back to Broward Health.”
Marsh has a Masters of Health Services and Administration from George Washington University with a focus in Strategic Planning. She received a Bachelor of Science from Penn State University with a major in Health Policy and Administration and a minor in Business.
Marsh’s professional affiliations include Board Membership of the local chapter of the American College of Healthcare Executives - The South Florida Healthcare Executive Forum (since 1999), active membership in the Florida Society for Healthcare Public Relations and the Society for Healthcare Strategy and Market Development. She is involved in charitable organizations such as March of Dimes, American Heart Association, American Cancer Society, Hispanic Unity of South Florida, Gilda’s Club of South Florida and the Alzheimer’s Association.
Broward Health, providing service for more than 70 years, is a nationally recognized system offering world class health care services to our neighbors in South Florida. Broward Health includes Broward Health Broward General Medical Center, Broward Health North Broward Medical Center, Broward Health Imperial Point Medical Center, Broward Health Coral Springs Medical Center, Chris Evert Children’s Hospital, Broward Health Weston, Broward Health Community Health Services, Broward Health Physician Group and Broward Health Foundation. For more information, visit BrowardHealth.org.