Wednesday, May 11, 2011
Abigail Fortey Joins Broward Health Imperial Point Medical Center as Regional Manager of Marketing and Physician Relations
Fort Lauderdale, FL - Broward Health Imperial Point Medical Center has named Abigail Fortey the Regional Manager of Marketing and Physician Relations. In her new role, Fortey will oversee marketing, public and community relations, as well as physician relations for the 209-bed hospital.
“Abi has it all. Hospital, ad agency and journalism experience - and an engaging personality. We are fortunate to find someone with her energy, enthusiasm and professionalism,” said Calvin Glidewell, CEO, Imperial Point Medical Center.
Prior to joining Imperial Point Medical Center’s senior leadership team, Fortey gained valuable exposure to healthcare marketing and physician relations in her role as a marketing, PR and physician relations specialist at Broward Health Broward General Medical Center and Chris Evert Children's Hospital, a 744-bed hospital.
Fortey started her career making commercials on Madison Avenue - working with clients such as Food Network, USA Network, Cannon, Remington, Pfizer and Bristol-Myers Squibb.
After moving to South Florida, she spent several years as an account manager at a full-service marketing and advertising agency based in Fort Lauderdale where she managed highly-targeted traditional and non-traditional media campaigns from creative conception to deployment and was also responsible for strategic planning, brand management, art direction, blogging, proofreading, media buying and negotiation.
Originally from Wales, United Kingdom, Fortey has a BA in English Literature & Creative Writing from the University of Wales, Aberystwyth, and a Certificate in International Business from the University of Cambridge.
Broward Health, providing service for more than 50 years, is a nationally recognized system offering world class health care services to our neighbors in South Florida. One of the 10 largest public health systems in the nation, Broward Health includes Broward General Medical Center, North Broward Medical Center, Imperial Point Medical Center, Coral Springs Medical Center, Chris Evert Children’s Hospital, Broward Health Weston and more than 30 facilities of the Community Health Services and Broward Health Physician Group. For more information visit, www.browardhealth.org.
Abigail Fortey, Imperial Point Medical Center, Regional Manager of Marketing and Physician Relations