Monday, November 26, 2012
Broward Health Wins Gold with National eHealthcare Award
LAS VEGAS – Broward Health received a gold award in the Best Integrated Marketing Campaign category at the 2012 eHealthcare Leadership Awards on Nov. 14 for its Powerful Orthopedics/Skeleton Crew campaign. The award was presented during the 16th Annual Healthcare Internet Conference in Las Vegas.
The awards ceremony recognized outstanding healthcare web sites for consumers and healthcare professionals. Winners were selected from nearly 1,100 entries.
“The orthopedic campaign was the result of an incredible team effort and included several marketing tactics from print, to online, to special events,” said Diane High, director of Marketing and Broward Health Line. “I am thankful for the recognition and, more importantly, the fact that we truly offer some of the best orthopedic care and services to the community.”
Approximately 240 healthcare organizations, representing a broad industry spectrum, received recognition for their websites and digital communications. Winners of platinum, gold, silver, and distinction awards represented 18 industry classifications, including hospitals, health systems, pharmaceutical firms, online health companies and more. Awards were presented in 14 categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet and eHealth Organizational Commitment.
The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The 16th Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
Broward Health, providing service for more than 70 years, is a nationally recognized system offering world class health care services to our neighbors in South Florida. Broward Health includes Broward Health Medical Center, Broward Health North, Broward Health Imperial Point, Broward Health Coral Springs, Chris Evert Children’s Hospital, Broward Health Weston, Broward Health Community Health Services, Broward Health Physician Group and Broward Health Foundation. For more information, visit BrowardHealth.org.